Ocean Village Advertising Campaign

Ocean Village has revealed its new advertising campaign to be launched on the 2nd June. The campaign is designed to support its Caribbean winter 2008/2009 season and will include radio broadcasts and television broadcasts with a focus on Granada, Central and Meridian TV. Their total marketing spend is £1million.

The campaign is to target 35-54 year olds and reinforce Ocean Village’s easy-going, casual cruising message with the cruise line’s strap line ‘the cruise for people who don’t do cruises.’

The new Ocean Village brochure is to be launched on 2nd June and will feature the company’s Caribbean 2008/2009 itineraries and the new Mediterranean summer 2009 itineraries.

Comments Gill Haynes, Head of Marketing, Ocean Village, ‘Building on the success of our first foray into TV advertising in January this year, the new Caribbean campaign aims to demonstrate to cruise virgins just how much cruising has lightened up, loosened up and left the days of bow ties and tiaras far behind.  The ad projects a distinctive, quirky brand personality that television audiences can already recognise and identify as inalienably Ocean Village.  The campaign puts our Caribbean holidays on TV for the first time and we’re delighted to be partnered by The Co-operative Travel in the north and midlands and Cruise Thomas Cook in the south, both of which have shown real commitment to driving growth in the UK cruise market.’