New Ocean Village Campaign
September 15, 2008 by admin
Ocean Village is set to launch its new multi-platform advertising campaign today (15th September 2008) that is costing £1 million. The campaign is to support its 2009 programme and will be featured across television, radio and print media. The main TV focus areas are Granada, Central, Yorkshire and West Country.
The TV advert will be a 30 second campaign featuring the voice of Tamzin Outhwaite and the distinctive Ocean Village logo. The advertising campaign is a 5 week campaign set to target the 35-54 year olds and emphasise the Ocean Village strap line: ‘The cruise for people who don’t do cruises’, showing that Ocean Village offer a laid-back, relaxed and casual cruising style.
The radio advert will be a 40 second campaign again featuring the voice of Tamzin Outhwaite. The advert will feature on a wide range of stations throughout the featured regions.
The print media part of the campaign will include a variety of inserts and adverts for newspapers as well as a direct mail feature that will target more than 250,000 new and existing customers.
Due to this campaign sales are expected to increase significantly as they have done for their two previous campaigns in January and June 2008.
